Drive your Business
into the next Horizon, by controlling your
Brand RTM
and optimizing the BEES touchpoint for
Success
Commercial Cockpit is a end-to-end solution for optimizing business strategies. Harnessing historic purchase data and cutting-edge analytics, Commercial Cockpit empowers users to identify optimal partners, refine commercial tactics, and drive targeted campaigns.
Commercial Cockpit offers actionable insights to enhance overall business performance
How it Works
Discover the optimal allocation of resources by analyzing store attributes and past performance trends. Our intelligent system recommends strategic store placements, maximizing the exposure of your preferred product SKUs.
Learn from historical executions
Input Business Strategies
Compare Business Scenarios
Optimise strategies to reach businees KPIs
1.
Simulate Business Plans
Identify the impact of focussing on certain SKUs over the others and how it might impact the overall distribution and sales
2.
Simulate Touchpoint Execution Plans
Given that every touchpoint impacts the SKUs differently, simulate what would be the impact of pushing RTM of a SKU through DigiComms over Tasks or only through Upsell. Also within the touchpoint identify the impact of moving resources across different options
3.
Optimise on available resources
Given the limitation of BDR availability, budget for promos, opportunity cost of a tile on Upsell carousel, make the most of all resources by identifying the right SKU for each
4.
Data Analysis
Allows the user to track performance of finalised executions, to identify the growth SKUs, regions, touchpoints etc. The results help plan better an gain incremental growth
FEATURES
Our Mission
Develop Commercial Cockpit into an all-in-one self-service solution which allows a user to toggle with possible levers that help define their RTM strategy.
It should be able to help individual BEES touchpoint product owners to plan their resources and define strategies. The country digital insights team can then plan the RTM strategies of it`s brands within limitations of these resources. He should be able to do this while ensuring that he`s able to create a positive impact on the KPIs of distribution , incremental conversion, SKUs held per POC etc. ensuring we maximize the utilization of our retail partners.
Our Vision
Commercial Cockpit should be the point of reference to make any decisions around the product RTM tactics. This should be a single point-of touch that takes in all business inputs and suggests the best tactics and also informs the user of the impact any changes to it will have on the KPIs of distribution, volume, revenue etc.
Contact
Our Team
Commercial Cockpit Team
8, Vittal Mallya Rd, Shanthala Nagar, Ashok Nagar, Bengaluru
SA_BEES_Personalization@ab-inbev.com
080 3949 9999